Joanna Dodd Massey Ph.D., MBA
Career and Workplace
With over 25 years of experience in the media industry at companies, such as Conde Nast, Lionsgate, CBS, Viacom, Discovery and Hasbro, Joanna Dodd Massey, Ph.D., MBA is a C-level communications executive and Board Director. She has managed brand reputation, corporate turnaround, crisis communications and culture transformation. Currently, Dr. Massey is a communications consultant, as well as Founder & CEO of The Marketing Communications Think Tank. She is a corporate speaker and trainer, as well as author of the books, "Communicating During a Crisis," and "Culture Shock: Surviving Five Generations in One Workplace" (TVG Publishing, 2020).
Everybody loves lists! Here are five things you can do to recruit and retain Gen Z talent, who are critical to the future of your business.
1. Modernize communications
2. Champion diversity and equality
3. Give them their own space
4. Be transparent about compensation and pay fair market value
5. Have a supportive corporate culture
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