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Biggest Challenges Coaches/Managers have Today When Working with Realtors


Toni Patillo


Real Estate

Toni Patillo has spent the last two decades establishing herself as one of Los Angeles s premiere experts in real estate, business, and mindset. Whether through her work as Principal and Broker for Toni Patillo Associates or host of the beloved Call Toni Real Estate Radio program, she has made a career of empowering people to improve their lives and their communities. Now, with the launch of lsquo Empowered Mindset, she is inspiring her clients to tap into their genius and design lives and businesses that function in a state of Flow.

As a Broker of Record for a large Real Estate Brokerage, Keller Williams Santa Monica/Pacific Palisades/Malibu (450 Agents), I have the pleasure and the curse of being responsible for the oversight of all my sales agents and broker associates. In addition to this role I also coach several agents individually. There is a distinct difference between management oversite and coaching and both come with their specific challenges. My biggest challenges when managing a brokerage is making sure all my agents with the various levels of experience, are complying, following procedures, guidelines and protocols. Fortunately, we’ve been in a growth pattern and functioning as the number 1 office in production and volume on the Westside for the past 10 years. It’s been interesting keeping up with the growth, which dictates leveraging additional manpower to service our oversight and compliance needs. The larger number of people you are managing, the more leverage you need.



The biggest challenge in working with my coaching clients is keeping them on track with time and task management. I wouldn’t say it’s a challenge, but the most important thing for me to do is to hold them accountable, continue to motivate and empower them and most of all make them THINK. It’s a beautiful thing to watch the babies grow and take their businesses to the next level.

In both scenarios, I would say that the Good outweighs the Bad. I am very blessed to be of service in each sector, it’s an honor and privilege to connect with each of these special beings.

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