CULTURE SHOCK: Surviving Five Generations In One Workplace

“But I need me time!”

When faced with a young employee looking at her disappointedly after being told she needed to work over a holiday, author Dr. Joanna Dodd Massey did what many Gen X managers do. She thought to herself, “I’ve worked through every vacation I ever took!” But, instead of reacting, she paused and found a compromise to serve both the company and her employee.

Americans are experiencing a culture revolution unlike anything we have seen since the 1960s. Millennials and Gen Z are nearly half of the U.S. population and, as consumers and employees, they are dramatically changing the way we work. In this book, Dr. Massey, a communications expert with a Ph.D. in psychology and an MBA, does a deep dive into the five generations at work, examining how they behave and why. Using a humorous and candid writing style, Dr. Massey breaks the news to her cantankerous colleagues that resistance is futile, and they need to change or risk becoming irrelevant in the not-so-distant future.

PRAISE FOR CULTURE SHOCK:

It's a business book and a psychology book. It's the Reese's Peanut Butter Cup version that's two tasty treats in one.

-Brian Lowry, CNN media critic

A great book and much needed in today s business world! The topic is fascinating to me having managed so many Millennials (and more recently Gen Z), while working for Boomers for much of my career. Such different styles!

-Lisa Harman Gooder, Digital Consultant & Content Strategist, and former Condé Nast Editor-in-Chief

Dr. Joanna Massey's insight into the five generations in the workplace today and how they psychographically intertwine is entertaining, educational and empowering! I am looking forward to embracing what I've learned about honoring and valuing the younger generations and applying it to my company where the team, work culture, and making a difference in the world matter to me. I'm so inspired!

-Paige Adams-Geller, Founder and Creative Director of PAIGE - a lifestyle brand for women and men