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WHERE PRODUCERS COME TO BOOK THEIR NEXT GUEST EXPERT
A successful Guestpert knows that their relationship to the Producer is the key to their successful television appearance.
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Roger Ebert Passing the Torch to the Next Generation
People die every day. Just like babies being born. It's a fact of life, and a part of nature. But when a television icon passes, it's a unique experience, as it always strikes the cultural collective heart chord of a time gone by. In the wake of the recent, but not surprising, passing of iconic movie critic Roger Ebert, his death also concludes an entire way in which we experience movie reviews on television.
When Siskel and Ebert (Gene Siskel predeceased partner Ebert by more than a decade) gave their legendary "thumbs up" or "thumbs down" during the long run of At the Movies with Gene Siskel and Roger Ebert, depending on whom we favored, we would identify with them whether or not a movie was worth going to see. The conclusion of Ebert's passing gives rise to "thumbs up" of not two movie critics shelling out their point of view, but a new generation of individuals who vote their favorites by Rotten Tomatoes or social media spread. The dynasty of this legendary duo ends their opinion as a one way communication and gateways our individual opinion making up the whole. For my 13-year-old niece, who lives and dies by the many counts of thumbs-up "likes" throughout all social media sites, she could never relate to, nor beyond a trace of memory, know the significance of a collective, but also personal, passing of Roger Ebert. So collective of an experience like Roger Ebert not just the greatness of the person, but of what his presence on television represented that even president Obama and the first lady issued their condolences.
The torch of a new generation was also passed on New Year's Eve 2013 when American Idol's Ryan Seacrest took to the helm of the late Dick Clark's New Year's Rockin' Eve and tweeted the night away with his followers, and I'm not referring to Michael Jackson's "Tweet Tweet" from the Hit Song "Rockin Robin" (as performed in 1972 on Dick Clark's American Bandstand).
As television touches us in a different way, as it's in our homes and in our bedrooms, we feel the losses such as the neighborly friend passing of Huell Howser, California's Gold, in a different way than we do our movie stars, politicians, and newsmakers. Our television hosts tend to be our neighbors, like the late Mister Rogers would sing.
When we receive these television personalities, like Pat "I'd like to buy a vowel" Sajak on long-running Wheel of Fortune, in our home day in day out for decades, and go to bed with The Late Show with David Letterman, they become a part of us, and a part of our lives, if only in the background.
The third generation of late night is about to begin as Jimmy Fallon takes the baton from Jay Leno, who was shepherded in after 25 years of Johnny Carson, and so the beat goes on. And like Ryan Seacrest, stepping in flawlessly, like he was destined to fill Dick Clark's big shoes, the torch is passed to the next generation on television.
However, as perfect as Ryan Seacrest seemed destined to fill Dick Clark's shoes, it will be all of us participating in filling Roger Ebert's shoes with our own "thumbs up," "thumbs down" as we now have the ability to tell our own movie review through the technological portals of 2013.
No matter which way our thumbs point, "We'll see you at the movies."
Press releases are dead. They are an ancient form of communication. They are usually too wordy with too much information. I hadn't booked anyone on television from a press release, nor in my last seven years of TVGuestpert, booked anyone on television for having a press release. They work for stunts and timely events that affiliate radio or television may or may not pick up on. I write about how to put together a press release in my book, "Get on TV!" as it's good to know the ingredients that go into one. Now most of the media want the facts and to the point: who, what, where, how, when, why. If they are interested, they'll ask for further details.
A Cautionary Tale of Speaking Points
Speaking points. At TVGuestpert, that is probably the most commonly used phrase. For some Guestperts, it makes them cringe, "again?", they ask. We just experienced witnessing "thin" speaking points as they played out on television. The content was too "thin" to carry the full six minutes and the Guestpert resorted to repeating their previous answers and the hosts resorted to rephrasing the question in the attempt to elicit a different response from our guest. So although, we don't think speaking points should take a long time to do for an inquiry, we do hope that you anchor the depth and the brevity of them when you have your actual appearance. A few ways to handle this: 1) have extra stories to share ie. "In my practice I see blah blah blah"; 2) have a fact or two you can pull out ie. "according to a recent study by blah blah, men are more likely than blah blah blah." If you don't get to these ancillary content pieces, no problem, but nothings worse than being caught on air with nothing substantial to offer. Remember, when one Guestpert does good on TV, it elevates all of us!
Jacquie has produced countless TV shows and been involved in booking, or producing 10,000+ television guests. Jacquie also works with new and exciting talent on their branding, promotion, marketing and development, as well as on-camera skills.
Social Networks
Hot Topics Needed and Upcoming Guestpert Appearances
Needed Hot Topics:
* Social media's role in dealing with death
* Unconventional investment strategies
* How to mend a relationship with your parents?
* Should parents let their children study abroad?
* Are child protective services going to far?
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6/4: Damona Hoffman on CBS Radio
6/15: Kathy Gruver on "Tell Me Your Story"
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"Authors dream - New York Times Bestselling Author; Today Show appearance on the day the book comes out, and a People Magazine snapshot of celebrity Jordin Sparks holding our book and complimenting us on the Books Buzz Page - We experienced all of that collaborating with the team at Jacquie Jordan Inc. for our New York Times Bestselling Book, Taming Your Alpha Bitch."
~ Christy Whitman NY Times Bestselling Author www.christywhitman.com
"I was speaking at a conference two years ago, (locally) and the headliner came over to us ( my wife, Linda and I). She has been all over national TV as an "expert" and had a bestselling book. She thought we needed to meet Jacquie and her people at TvGuestpert.com. I was skeptical and deferred this whole notion of reaching for my dream to take my message to the largest stage. A year later, Linda and decided to fly to LA and see what this whole Jacquie Jordan thing was all about. What we found when we arrived, was something we never believed existed in this industry...professionals with integrity and vision and an ability to "say what they do and do what they say". We are all about integrity and took a leap of faith. Jacquie, Richard, Stephanie and Jane have been amazing. Today I am host of my own radio show, my book will be published this fall and we are poised to take our leap!"
"I have to say that purchasing my book on Audible.com, downloading it onto my computer and listening to my voice read my book brought goose bumps to my body and a welling up of tears in my eyes! What an awesome experience!"
"Thank you Jacquie and co."
~Dr. Phil Dembo - Platinum Guestpert
"I have been working with Jacquie Jordan for almost four years. I’ve loved every minute of it. I thought I was fairly articulate about expressing my ideas and summarizing my book prior to seeing myself on tape for the first time. Not a pretty sight. I had a long road ahead of me. Without exaggeration they took me from being a rambling unfocused on-camera guest to what I believe now to be a concise, sharp, on-point expert ready to handle any situation on camera. That transformation is entirely due to their efforts."
"The demo reel they made for me opened doors otherwise inaccessible. Their training allowed me to perform well whenever on radio and TV, always being invited back for more. Their press kits are the best I’ve seen in the industry; their growing publishing arm allowed me to publish my magnum opus. They are a class act all the way."
"If you decide to go with Jacquie and company, you will be in expert guiding hands. They have my wholehearted and enthusiastic endorsement."
~Jeff Schweitzer, PhD - Platinum Guestpert
"In this industry it is hard to find wholesome, trustworthy, and understanding people. Jacquie Jordan and her staff go above and beyond to deliver what they promise and be the best support system you could ask for along the journey."
~Chelsea Krost - Platinum Guestpert
"Jacquie is so tuned into what is going on in the world of TV. You should take her training before a network lures her away to be its President!"
~Carole Lieberman, M.D., Media Psychiatrist – Elite Guestpert / On Camera Training Client
"Ranking went back up to # 6 on the top 10 list."
"I am soooo grateful to have had this great experience. And we have sewn 10,000+ seeds and gotten millions of impressions. How amazing! Thank you so much for my best selling book."
~Darren Campo - Platinum Guestpert
"I’ve had the pleasure of working with Jacquie for years… I’ve taken her training classes, as well as private coaching sessions. The result? I learned how to package myself into media sound bites and an on-camera presence. Jacquie’s team taught me make-up, helped me prepare camera ready outfits for travel, created my sizzle reel, and much more. If you’re looking to move into media as an expert in your space, Jacquie with her sage experience on countless productions will get you to where you’re going. Jacquie’s creativity, generosity, good will, and always upbeat attitude make working with her an absolute pleasure."
~Dianne Gubin – Elite Guestpert / On Camera Media Training Client
"@Jacqjordan You are the queen of helping us get on TV!!! Thanks for all u've done for my career as the Love Mentor!!!!"
~Dr. Diana Kirschner - Elite Guestpert, @drdiana
"I am so impressed with your energy, experience and ideas! You packed a lot of information into the 4+ hours. I found the video exercise was particularly helpful to me. Thank you for helping me break out of the 'reporter restraints' and be free to be the TV Guestpert! I now realize how I need to start solidifying my credibility in that role."
"Thank you again, Jacquie -- I'm excited to work on clarifying my message and sharing my stories.... 'as a mother of two'."
~ Karen Owoc - Standard Guestpert / On Camera Training Client
"I found your book at our local library and I love it!...Your website is very user friendly, also. I plan to log in and list myself as one of your "TVGuestperts" as soon as I get my 5 finger brand hand together!"
~Sara Tetreault www.GoGingham.com / (Stylishly Frugal Living)
"We never would have believed five minutes could be so profitable! We sold over $40,000 of product after our five minute segment on “Martha”, and we could track re-broadcasts of our segment based on sales to our business for the following year."
~Kimberly and Katherine Corp – Elite Guestpert, On Camera Training Clients
"Look who's talking about manifestation. You sit there with your magic wand helping everyone around you make their dreams come true."
~Judith Claire, On Camera Training Client
"The skills Jacquie taught me in her book, course, and coaching have given me the keys to successfully communicate to a broad audience in a language that catches attention but never compromises the core of the meaning of my work and mission in life. This is the alchemy of heart-based marketing; turning your invisible passionate emotions about your work,topic, or product, and turning it into a sound-track that will grab attention and invite a wide audience into your mission."
~Christine Stevens, UpBeat Drum Circles - Media Coaching Client
"I would like to thank you for writing Get On TV!. I'm only on the 4th chapter, but I can say the most needed information bursted out of the pages starting in the 1st chapter. By reading your book, I'm am greatly encouraged that I CAN succeed with much prayer, work, and implementing your tips."
"Thank you so much for sharing the 'wealth of knowledge' with the world, so that everyday people like me, can be better equipped to pitch our project correctly, and LORD willing, have an opportunity to share people's inspirational stories with the world!"
A fan of yours,
Elizabeth Davis
"Jacquie Jordan sends a heartfelt message that we can be strong in business and still come from the Heart. This book represents where business is going – from being a one-track money model to an expression of who we are and one that can help humanity as well."
~Ali Brown, Ali International LLC, millionaire entrepreneur coach
"I recently used an expert who did not come through Jacquie Jordan & even though I prepped her & wrote out her bullet points, the expert did not deliver as we rehearsed. She was thrown off by the host, got confused & looked lost through the rest of the segment. This hasn't happened with experts who come through TV Guestpert."
~TV Producer, CBS Studios, Inc.
"Jacquie ought to know how to get you on TV... she's put half the country on TV.... including me"
~Maury Povich, Television Host
"Jacquie Jordan has humor and humility about the often chaotic and hectic pace of television producing and lets people in on knowing how important they are to the show and the process."
~Marla Maples Trump, Television Host
"Jacquie has the ability to maintain a fair balance between the voice of the project she is producing and the needs of her guests. By integrating her personal warmth, wit, and ability to get to the heart of an issue, the end result is guaranteed to be a winner."
~John Edward, Television Host, Psychic Medium and author of Crossing Over
"Like many creative types, after finishing my first masterpiece, I had no idea how to begin promoting myself. It was overwhelming and frightening to even think about. I was fortunate enough to meet with Jacquie Jordan at TV Guestpert and read her book, Get On TV!, my goal is no longer to be on Oprah or Ellen DeGenres tomorrow, but I now have a road map to get there and be ready for it. More importantly, I feel like promoting myself can be fun, empowering, and completely possible!"
~Emrys Hanley, Singer/Songwriter
Books Published By Jacquie Jordan Inc.
When we place the Jacquie Jordan Inc. logo on a Guestpert’s profile, it is because Jacquie Jordan Inc. has produced their demo reel. It’s a special seal of approval that lets the producers know the distinction between demo reels produced by Jacquie Jordan Inc. and demo reels not produced by Jacquie Jordan Inc. on the TVGuestpert site.
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