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With over 25 years of experience in the media industry at companies, such as Condé Nast, Lionsgate, CBS, Viacom, Discovery and Hasbro, Joanna Dodd Massey, Ph.D., MBA is an experienced C-level communications executive and Board Director. She has managed brand reputation, corporate turnaround, crisis communications and culture transformation. Currently, she serves as a consultant, who advises clients on communicating with Millennial and Gen Z employees, consumers, and investors. She is a corporate speaker and trainer, as well as author of the upcoming book, “Culture Shock: Surviving Five Generations in One Workplace” (in stores on May 19, 2020).
As a C-suite executive, I travel extensively for business and I always had an assistant and a travel agent to handle it. Imagine my surprise when I started my own consulting business, so I was more involved with travel, and I discovered that AI negatively impacts pricing. In fact, using AI for surge pricing is a known practice thanks to Uber, Lyft and Airbnb.
Now, this is a practice that has been going on for many years—since the old days when you had to call the airlines and hotels for prices, because the internet didn’t exist. So, airfare and hotel pricing have always been dynamic.
Why do they do that?
The simple answer is because consumers allow it, since we don’t have a choice.
But the second reason has to do with a new mindset from younger generations—Millennials and Gen Z.
My specialty as a consultant is communicating with Millennials and Gen Z as your employees and consumers. We are seeing fascinating shifts in business and consumer habits with these two generations.
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