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With over 25 years of experience in the media industry at companies, such as Condé Nast, Lionsgate, CBS, Viacom, Discovery and Hasbro, Joanna Dodd Massey, Ph.D., MBA is an experienced C-level communications executive and Board Director. She has managed brand reputation, corporate turnaround, crisis communications and culture transformation. Currently, she serves as a consultant, who advises clients on communicating with Millennial and Gen Z employees, consumers, and investors. She is a corporate speaker and trainer, as well as author of the upcoming book, “Culture Shock: Surviving Five Generations in One Workplace” (in stores on May 19, 2020).
More lists! Millennials are the largest generation in the workforce today. They are between the ages of 23 and 38, and they have radically changed the way we work. Instead of criticizing them for their differences, Baby Boomer and Gen X managers can remember that we raised them to have the values and lifestyles they have. Now, we have to live with them in the workplace.
Here are five things you can do to recruit and retain Millennial talent, who are critical to the future of your business.
1. Meaningfully engage them with key responsibilities on projects2. Make staying worth their while by updating your incentive program3. Facilitate mobility by providing professional opportunities across divisions4. Provide ample feedback—annual review are out and quarterly review are in5. Spot and groom junior leaders by letting them oversee projects, other staffers and even budgets