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President at Bailey's Total Fitness, Inc.
As a Professional Health and Wellness Coach (THE FEEL GOOD GUY)- I help clients who are overweight, overwhelmed, and hopeless to feel good about their bodies, their businesses, and their own God-given power on the inside of them to change their lives.
Brands are very important to people, especially athletes! They represent a level of excellence that one wants to reflect in his or her behavior and attitude. Some brands that are long established, have a legacy of greatness that you want to associate yourself not only your athletic performance with, but also your essence of being. Micheal Jordan, who elevated Nike to the stratusphere due to his greatness, made young men growing up in the 80's believe that they could fly, or at least jump a little higher with the latest 'Air Jordan's' on, because the best wore these shoes, and you wanted to be associated with the best! I am one of the people you are talking about, for I wear NIKE everything at work, since I am a health coach and fitness trainer, and the reason that I am loyal to NIKE is: