A Media Development, Publishing, Management and Production Company

Speaking Point: It happens at the worst times. You are with friends or family and out of your child’s mouth comes a word so repulsive you’re not sure whether to laugh, cry or cower in embarrassment. Bad words are nothing new, and they are becoming more mainstream in local television and radio shows, and on the Internet. A recent study found that the average child hears his mother or father utter six expletives a week. Two out of five 11-year-olds were using swear words at an earlier age, admitting to using them in their everyday language because they heard their parents use them. More than one in three however have asked their parents to stop swearing in front of them with almost half admitting it upset them. Children are known to learn by imitating, and this holds true for learning and picking

Speaking Point: Be consistent...if you swear, they will.

Speaking Point: Create a list of words that are not allowed and set up mutually agreed upon consequences if the swear words are used.

Speaking Point: Provide alternative words used to replace the impermissible words.

Speaking Point: Practice makes perfect. Practice not using these words in a way that feels humorous rather than angry.

Speaking Point: Habits are hard to break so be patient, yet consistent.