Speaking Point: Enough of the little boring gift cards, make your gift fun to open. Set the tone, put a smile on someone's face before they even open the gift.
Speaking Point: Blow It Up - Make it fun to open. Stick a gift card in a deflated balloon, blow it up and tie with beautiful ribbon.
Speaking Point: Make 'Em Work For It - Place a gift card in a Gift Card Puzzle Vault (ThinkGeek makes a cool one) and watch them struggle to open it.
Speaking Point: Theme and Bundle It - Give them a certificate to their favorite Yoga studio and couple it with a water bottle and headband, or give them a spa certificate and include a nice bottle of lotion.
Speaking Point: Give Local - New sites like GiftBar let you purchase gift cards for your favorite local merchants and send via email, text or mail (currently just for Chicago)