Speaking Point: Online dating has not only become mainstream now but it has also branched off into subsets that are also gaining traction with singles.
Speaking Point: Mobile Dating - Using dating sites on the go has overtaken the use of dating sites on your desktop computer. This indicates online dating becoming more integrated into our daily lives, more social, and more accepted in social circles.
Speaking Point: Location-based dating - This resource which enables you to find a date based on proximity to you is also gaining speed. Critics warn about the safety of dating this way and the frequency for which this service is used for casual hookups. Proponents see it as another way to connect with someone on common ground and as long as you meet in a public place it is no riskier than talking to a stranger at a bar.
Speaking Point: Online Dating for Seniors - The 50+ crowd is the fastest growing segment of online daters. Sites like OurTime and Senior People Meet have changed the game for older Americans. So much so that some scientists blame online dating for the shocking 300% increase in STDs in the 55+ age group over the last decade.
Speaking Point: Niche Dating Sites - Dating communities focused around a particular interest or background have exploded. You can now find a site for basically anything from tattooed singles to farmers seeking the same. A major challenge of niche sites, however, is that the pools of people are inherently smaller even though they are more specific which demands a different strategy than the volume business of a site like Match.com
Speaking Point: Online Dating Fraud - 2011 saw a 150% increase in online dating scam artists. A few tips for avoiding this include staying away from people with incomplete profiles, old pictures or no pictures at all, folks who don't want to meet in person and anyone asking for money.
Speaking Point: Social Dating – Many sites are now moving away from the old model of having daters plug in a bunch of statistics about themselves to have a computerized way of selecting matches. Online dating is becoming more social and sites like HowAboutWe and Nerve (the site where I met my husband) are now approaching matching beginning with a shared interest or experience.