Speaking Point: The music industry is a multibillion dollar industry with hundreds of thousands of
new artists trying to get their big "break" every day. But the rules have changed.
Creating and starring in your own music video and landing a catchy new single on the radio or TV is not a privilege reserved for
the almighty record labels anymore. By saving your dollars, for the price of a new car, you can land yourself with a Billboard chart topping single, or music video on MTV.
Speaking Point: The first step is to save up your money. Picture yourself buying a new car. Only instead, you are going to make an investment that lasts a life time. Skip the lattes, start a savings fund at your bank. Remember, you are investing in yourself. It's all about tapping into the resources. With the advent of the digital age and the internet, EVERYTHING is at our disposal. What most people don't realize, is this also applies to the music business.
Speaking Point: How does one get started? RESEARCH. Use the internet and find out local companies that offer video production for a reasonable price. Save your pennies, skip the latte, and acquire some funds to invest in yourself. Look up similar artists who are indie who are doing things you admire and music videos you admire. Who produced their songs and directed their videos? Reach out using social media sites like Facebook and Twitter and see if they'd be interested in working with you.
Speaking Point: Use google! Search the names of the people who might be able to help you get your foot in the door at record labels or TV stations. Keep it short, sweet, and succinct, but include something that catches their eye and make it relevant as to why you are writing. (ie, Hi Mike from the programming department at MTV. Very excited to let you know my new Billboard single has a music video and it's already been on TMZ! Here's the link..)
Speaking Point: Facebook and Twitter have made it easier than ever for people to connect with high powered executives in the TV and music business. When I was introduced to Kathy Sledge to collaborate on what would become our Billboard Top 20 single, it was through an email introuction from a mutual agent.
Speaking Point: There are companies that specialize in placing your music on Television. Tinderbox is one such company. They've helped me land my music on Real World, Bad Girls Club, Real "L" Word and more. This equates to ROYALTIES, which can further fund your music career.
Speaking Point: Write songs and hooks. If you find the right producer, you can simply sing what is called a "scratch" vocal and they can create a melody around your voice. Get a tape recorder and lay down as many as you can be inspired to make.
Speaking Point: Connect with MTV networks and more. Using a service called DMDS, you can digitally deliver your music video to every major music video programming station in the world. There is a nominal fee, but again, you need to be willing to invest in yourself if you believe in your music!
Speaking Point: Create a buzz for your song and video by releasing it on youtube. Why would this go viral? Look at Rebecca Black. Don't be afraid of criticism - embrace it.
Speaking Point: Hire the promoters. Again, using your budget you've saved you want to look into indie record promoters. They may cost a few grand but