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What a Crack-Up!

What a Crack-Up!

My fourteen year old nephew and twelve year old niece posted a scooter video of my nephew and his friend on facebook yesterday. It cracked me up. It was a three minute video shot by my niece of my nephew and his friend jumping scooters (I think that's what they call them) in the driveway with their shirts off. When talking with my niece, I asked her if she shot the video. She said, "Yes, I taped it one year ago and posted it on YouTube! and it only received a few hits, so I uploaded the video on to Facebook where more people seem to be watching it."

This scenario, for a thousand reasons and a thousand different layers, cracks me up. One, because I do this for a living. Create content and generate viewers, eyeballs, hits, likes, sales, etc. Two, because here are these three young teenagers, using social media for their moment of fame. Recently, Justin Bieber tweeted about fourteen year old Orange County Resident Rebecca Black who's mother invested $4000.00 to make a music video released on YouTube that made her an 'overnight' sensation, People Magazine mention, and a record deal in-waiting.

No matter what the media vehicle, social media, radio, television...or a scooter, folks are looking for the mechanism to ignite an overnight platform. Most folks think it's just luck, but I have been witnessing this and participating at this too long to say, "it's just luck." Yes, a random factor happens, and yes, we need a random factor sometimes to come in to play; however, practice and preparation meet opportunity - is simply my formula for success, no matter what the media vehicle is.

Scooter Extravangaza: http://www.youtube.com/watch?v=EIsKjljaHF0

Rebecca Black Music Video: http://www.youtube.com/watch?v=CD2LRROpph0