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The Changes to the Daytime TV Landscape

Guestpert : Lou Dennig Category : Entertainment & Celebrities Tags : Daytime TV, Television, Changes, Entertainment, Host, Broadcast, Network

Why do Court Show continue to work?
The storytelling construct is really appealing - personal stories with good guys, bad guys and stakes - with resolution.
The shows can be produced "low cost, high volume" - far fewer shoot days than a talk show.
They are evergreen and highly repeatable.

Why are Talk Shows so hard to make successful?
They shouldn't be, but studios and station groups have lost sight of how hits are made.
In a world that demands instant success, the quick answer is a celebrity host - Katic Curic, Queen Latifa, Harry Connick, Jane Pauley, Megan Mullally and Jeff Probst all failed.
The $25M to $35M these shows cost is just not sustainable in the current economic environment
Hit shows - Oprah, Donahue, Jerry Springer, Maury are stars grown on Daytime TV - most started small on station groups and were allowed to grow into hits.  We need to get back to that model.