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Better Homes & Gardens’ Do It Yourself magazine recently called Jonathan Fong the "unpretentious design guru with a stratospheric creativity quotient." But Jonathan never meant to be a design guru. He was perfectly happy working in the advertising business as a vice president at Suissa Miller Advertising, and then Dailey & Associates, writing commercials for clients such as Acura Automobiles, Jergens Lotions, Boston Market and Jenny Craig.

But the adman by day began decorating for fun at night. Because he had no formal training in interior design, Jonathan experimented with unorthodox decorating techniques in his own home, like lining a room in aluminum roof flashing, and completely covering a wall with panels of white silk roses, satin and faux fur. His original style caught the eye of HGTV’s "Kitty Bartholomew: You’re Home" show. When his episode on Kitty’s show aired, his life changed forever. Thousands of viewers immediately sought out his newly-launched website jonathanfongstyle.com, and he received hundreds of e-mail requesting more innovative ideas.

Additional stints on that show led to frequent appearances on HGTV’s "Smart Solutions," USA Network’s makeover series "Before and After’noon Movies," and a pilot for HGTV called "Crafty People." Eventually, Jonathan left advertising and became known to a growing legion of fans as the hip, Asian Martha. His work has since been featured on Fox 11 News, Angeleno magazine, the Los Angeles Times, Good Housekeeping, the Los Angeles Times Magazine, the Los Angeles Daily News, Woman’s Day Budget Decorating Ideas magazine, and Better Homes & Gardens’ Do It Yourself magazine.

Besides designing home and workspace interiors in Los Angeles and New York, Jonathan has also created floral designs for gala events like Los Angeles’ East West Players awards banquet honoring Jet Li, and Project Angel Food’s Angel Awards honoring Will and Grace’s Eric McCormack. In the meantime, his website has generated a sizable following, receiving over 15,000 hits a week, with fan e-mail from as far away as Malaysia, Brazil, Africa, Italy and Australia. He is also popular in India, thanks to a feature in the Indian edition of Good Housekeeping.

Currently, Jonathan has a 3-book publishing deal with Watson-Guptill to write his own series of decorating and lifestyle books. The first volume, Jonathan Fong’s Walls that Wow: Creative Wall Treatments Without Fancy-Schmancy Painting was released in October of 2005. The second in the series, Jonathan Fong’s Flowers that Wow: Inspired Arrangements for the Floral-Impaired, will follow in 2006.

Jonathan holds a B.A. in English and Psychology from UCLA and an M.B.A. from Boston University.