Damona Hoffman, aka “Dear Mrs D”, was an early adopter of the online dating trend in 2001. At the time she was working in television casting for CBS and teaching courses at night for actors on auditioning and marketing techniques. The classes were focused on personal branding and making a good impression in an audition room. She led many actors to career success and several are now regulars on some of TV’s most popular series.
She began applying her techniques for actors towards her own online dating “career” and realized that the better her branding was and the more prepared she was to make the first impression, the better her results. In 2003, she met the man who would later become her husband on a dating site. Shortly after, friends, relatives, and friends of friends began asking for her online dating secret and eventually that turned into a new career. Her unconventional strategy has helped many people find a perfect match online. Four of her clients have gotten married, a fifth is recently engaged, two have also started families, and many others have met someone special.
Damona Hoffman (aka Dear Mrs D) runs her website www.DearMrsD.com, coaches private clients in both online and offline dating, and holds regular seminars and mixers. In May 2013, she will begin a six-month series of live events with Match.com to teach their users her online dating secrets. She is the first and only dating coach that they have engaged for a live event series of this kind.
In addition to writing for The Huffington Post, Damona Hoffman pens a bi-monthly column on JDate, is a featured YourTango Expert, and hosts a radio program, Dates & Mates with Dear Mrs D on UBN Radio. Her new book "SPIN YOUR WEB: How to Brand Yourself for Successful Online Dating" is now available on Amazon, Barnes & Noble, Vook, Nook, iBooks, and Kindle.
Ms. Hoffman holds a B.S. in Communications from Northwestern University and a Graduate Certificate from UCLA.