Lyss Stern is the founder and president of Divalysscious Moms, www.divamoms.com the premier network and event company for the New York area’s well heeled and fabulous moms. She was recently tapped the editor-in-chief of The New York Observer’s new family publication, Observer Playground—the glossy, high-end parenting magazine that launched in September 2009 featuring Mary Louise Parker on its cover. Lyss is also the co-author of IF YOU GIVE A MOM A MARTINI….100 ways to find 10 Blissful Minutes for Yourself…supermodel and super mom Christie Brinkley wrote the foreword.
In 2004, after the birth of her first son, Lyss searched but could not find a single company catering to the needs of a new mother (like herself) who didn’t want to give up her high heels and make-up in order to embrace the life-changes brought by motherhood. So she combined her creative skills, chic sense of style, networking abilities, love of children, and dual masters’ degree in communications and early education to create Divalysscious Moms.
In just five and a half years, Lyss’s company, which started with just a few friends has turned into not only the hippest mom event brand in the New York area but home to the most coveted mommy database in NYC, with more than 150,000 moms.
Lyss has consulted in virtually every industry including toys and entertainment, fashion, organic children’s food, baby gear, jewelry, fitness, restaurants, hospitality and publishing. During the FAO Schwarz re-design at its flagship store in Manhattan in 2007 Lyss advised FAO Schwarz on everything from how to set up the children’s area on the second floor to where the bathrooms and party room should be located.
Clients have included:
• Best and Company
• Cookie Magazine
• Ralph Lauren
• Numerous blogs
• The New York Observer
• FAO Schwarz
• Juicy Couture
• Stroller companies, Quinny, Teutonia, Bugaboo, Stokke
Lyss began her writing career with a weekly column, “Divalyssciously Yours,” for the style section of The New York Sun. She was also the lifestyle correspondent for Cookie Magazine, sharing her extensive knowledge and advice on the magazine’s media channel CookieVision. She has appeared as a guest on NBC’s Today show, CNBC, MSNBC and more.
Lyss lives in New York City with her husband, talent manager Brian Stern, their two sons Jackson and Oliver. She holds a Bachelor of Arts from Syracuse University, a Masters in Communications from New York University, and a Masters in Early Education from Hunter Graduate School. She is also the proud owner of a terrific sense of style and a wicked sense of humor!